One of the most important platforms for marketing new television programs is a successful schedule with established audiences. We show previews of new programs to fans of our established ones as a means to gain awareness and get people excited.
The more successful a broadcast schedule, the fewer programming holes it has to fill when the new season comes around. And the ones that get picked benefit from strong leads-in–they get to stand on the shoulders of giants.
As we get deeper into development season–the time each year when TV networks select scripts, cast, produce, and pick new pilots that have a shot at making the fall lineup–we take stock of what existing programs are performing well enough to return for another season.
In the case of CBS, 18 prime-time shows will come back for the 2012-2013 season, reflecting the enduring strength, stability, and success of our content. The renewals include four comedies, nine dramas, three reality series, two news magazines, and encompass every night of the week. This legacy of excellence in entertainment has made CBS America’s No. 1 network time and time again.