Prepping for the TV New Season

Summertime is crunch time. September is Christmas. That’s how the TV Marketing calendar works. We create the Marketing strategies, media plans and creative work  (promos, print ads,  cable, radio,  billboard art, digital) for each new show.

We have 5 — 1 new drama and 4 new comedies this Fall.  And we build a comprehensive marketing plan for each show tailored to its target audience. People don’t watch networks, they watch programs… so each program has its own brand strategy to generate awareness and attention.  We’re in the thick of that now. working closely with our programmers and researchers.  Stay tuned.

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