Get ready for C.B.S. (Comedy’s Best Season) on CBS. With eight comedy series on CBS this Fall, this year marks our largest number of comedies since the 1997-98 season. We’re thrilled with our new comedies which include WE ARE MEN and MOM on Monday nights and THE MILLERS and THE CRAZY ONES on Thursdays. And fans are chomping at the bit for new episodes of HOW I MET YOUR MOTHER, 2 BROKE GIRLS, TWO AND A HALF MEN and TV’s biggest comedy, THE BIG BANG THEORY.
SAVE THE LAST LAUGH
Comedy promotion is tricky because if you start showing clips too soon you wear out the jokes and the audience feels like they’ve already seen the show. The challenge is to strike a balance between delivering just amount of laughs that you leave viewers happy, curious and wanting more.
COMEDY’S BRIGHTEST STARS
One of the most effective sells for comedies – and all shows – is its stars. This year we have one of the biggest comics of all time – Robin Williams – starring in THE CRAZY ONES. Naturally he is the centerpiece of all of our show promotions. Early testing about the show indicates that the message has gotten through and audiences eagerly await his return to network television.
COMEDIC CROSS PROMOTION
Another approach is cross promotion to large established audience bases. For example, when promoting our new Monday night comedy MOM, we are sure to let everyone know it’s from creator and executive producer Chuck Lorre, the hitmaker behind TWO AND A HALF MEN, THE BIG BANG THEORY, and MIKE & MOLLY. In fact, we use him as the central theme of one of our spots.
And as an added bit of trivia, not since 1965 has CBS featured 3 or more comedies on Thursday night: The Munsters, Gilligan’s Island and My Three Sons. Who knows which among our new series will become future classics? To find out you’ll just have to … stay tuned.