Last week I had the amazing opportunity to address the Twitter Global Conference in San Francisco … 600 sales, marketing and department heads … and to appear with my daughter Callie Schweitzer, the Director of Marketing and Communications at Vox Media. They thought it would be novel to have a first time father/daughter session. Callie was repping digital media, I was big TV media. We were asked to talk about social media and TV … and give a brief intro about our businesses. Then we were interviewed by Fred Graver, Twitter’s Head of TV.
They dubbed the session: #SCHWEITZNADO
Fred Graver, Callie and me on stage at the Twitter Global Conference.
Here’s a digest of what I said:
Like Twitter we also live in the moment. — The moment of speaking to the biggest audiences.
What were first thought to be threats to our business turned out to help us. TV didn’t kill radio. It allowed it to flourish in categories: News. Rock. Oldies. Pop. VCR’s and DVR’s didn’t kill TV. They allowed people to watch MORE. Cable and Satellite didn’t kill networks … they opened up more outlets for distribution.
Today mobile media and online streaming allow people to see TV on the go, stay engaged, catch up and talk about their favorite shows. All of this adds up to people spending more hours watching our programming. Good news for TV!
With Callie and Twitter CEO Dick Costolo.