Activating a Tasty Fall Launch


One of the many ways we reach consumers with the message of CBS programming is through marketing activations. These are events, stunts, and promotions that bring our shows and our brands to life and help TV viewers experience the fun and feeling of CBS first-hand.

Our Fall partnership with Yogurtland is designed to do just that. Starting Friday, select Yogurtland locations in major markets across the country will be serving up America’s favorite comedies with custom CBS-themed flavors and extensive branding for CBS’s eight Fall comedies (4 new and 4 returning). Plus on Monday September 23 there will be free yogurt for one and all!

We hope you will sample some sweets but more importantly our new Fall shows!

For full details click here and, as always, stay tuned!

Sample Flavors:







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