Behind the Scenes: In-Game Promos

tonightoncbsEver wonder what a drop in is? Then drop everything and watch this new video from NFL Filmsspecifically the portion that starts at the 3:14 mark.

It’s a must-see for anyone who wants to know more about the proud tradition of On Air Promotion within CBS Sports broadcasts.

The video highlights the genius of the late Pat Summerall, whose on air announcements during NFL Football on CBS “resonated almost as much as the football history unfolding on the field.”

Today, in-game promos continue to deliver invaluable impressions thanks to their unique proximity to live sports action. And the sportscasters who “drop in” these 10-second messages take them as seriously as the marketing directors who craft them.

Here I am in the booth with Jim Nantz at the Patriots/Steelers game on November 3, 2013 reviewing the blue cards containing the all-important copy football fans would be anticipating throughout the game to come. “These are the most important things you’ll read today!” I remind him.

Here I am in the booth with Jim Nantz at the Patriots/Steelers game on November 3, 2013 reviewing the blue cards containing the all-important copy football fans would be anticipating throughout the game to come. “These are the most important things you’ll read today!” I remind him.

In-game promos remain as important as ever to the success of our primetime shows. As we look forward to those we will hear this coming Sunday, take an enlightening look back at how they evolved and hear some interesting insights from those who remember them best.

Click here and skip to 3:14
http://www.nfl.com/videos/nfl-films-presents/0ap2000000277313/NFL-Films-Presents-In-game-promos